Creating a corporate culture together is a long-term work and requires great commitment from everyone in the company. In times when things are going well, the culture of the company can be shaped, but it’s not tough times, it hurts the organization as one can really see how the culture works in practice, from the lead to the ”floor.”

Here comes a clip with Barry-Wehmiller, CEO of Bob Chapman. A video (English) describing how to see each individual in the whole organization as a family member and how to handle tough times together.

The question posed would you kick a family member and of course the answer is no, you make sure it works!